WAD 2025 Poster Contest Winner

Congratulations to Joshua Egahi-Ojo Alhassan, who received the first-place prize of USD 1500 in the 2025 World Accreditation Day poster contest!

    

Joshua Alhassan is the founder of Morph Design Agency. He specializes in Graphics, Motion Graphics, and Product Design with over nine years of experience. He loves solving problems using visually compelling designs and his favorite tools are Adobe Illustrator, Photoshop, Figma, After Effects, and Premiere Pro. His portfolio includes work for a variety of organizations, such as the West Africa Quality System Programme (WAQSP), the West Africa Civil Society Forum (WACSOF), the Programme for Improved Regional Fisheries Governance in Western Africa (PESCAO), the Nigeria National Accreditation System (NiNAS), and SolaVieve Technologies.
 

What was the inspiration behind your design?

My design was inspired by nature, as many things we see with our physical eyes originate from the earth—buildings, objects, tools, food, trees, fruits, and more. A solid foundation births great results, and this principle applies to so many aspects of life. When I learned the theme for this year’s World Accreditation Day was about the empowerment of small and medium enterprises (SMEs), I thought of how small seeds planted in fertile soil grow into strong trees, bearing fruit that nourishes the environment. Similarly, enterprises founded on quality can grow into something extraordinary, yielding results that benefit all of humanity. I thought of how to visually represent this idea so I made some sketches that eventually led to my design.

 

How does your poster illustrate this year’s theme?

The platform on which everything sits is branded with the accreditation symbol which represents quality. The businesses depicted are a microcosm of SMEs. The big tree has icons of different industries as fruits, symbolizing positive results in these sectors. To sum it up, the embrace of accreditation by enterprises will always yield positive outcomes.

Download the winning poster here.